References

Links:

  • https://www.semrush.com/blog/data-driven-marketing/?msockid=2d0e2a62660a63e13c853a8767c6623b
  • https://learnwitheacademy.com/glossary/data-driven-marketing/

Individual theory research links:

  • https://www.b2bmarketing.net/what-is-data-driven-marketing/#