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| বাংলায় পড়ুন | Researchers and Reporters: Shama Sultana Ayesha Akhter |
Newspapers and magazines were the primary sources of job postings just a few decades ago. To learn about the employment circular, people also heavily relied on the weekly job newspaper. Nevertheless, things have changed. People no longer rely on newspapers as much as they once did in this digital age. LinkedIn is a site where people may post their expertise and talents and look for jobs in the modern world. Having more than one billion subscribers globally, LinkedIn is the biggest professional network. If you are conscious of your professional and career growth, you should maintain a current LinkedIn page. Let’s go over what a LinkedIn profile is and how to make changes to it in depth.
Using both a website and a mobile app, LinkedIn is a social media platform focused on business and employment. Reid Hoffman and Eric Ly created LinkedIn on May 5, 2003. LinkedIn has been a Microsoft subsidiary since December 2016. Career growth and professional networking are the primary uses of the site.
Why is a LinkedIn profile important?
Whatever role you hold in your professional life, LinkedIn will always be a useful resource to help you grow. LinkedIn is frequently used actively by recruiters to locate applicants. LinkedIn is useful not just for job searching but also for research. It’s easy to find conference dates and research paper publication events on LinkedIn. This platform is unmatched for improving professional networking. It is insufficient to merely create a LinkedIn profile. Credibility in the workplace is increased by an all-star LinkedIn profile. Making the ideal LinkedIn profile will enable you to meet people who can support your professional development. Let’s look at eight simple recommendations to help you develop the ideal LinkedIn profile.
The importance of a LinkedIn profile in career development. | Photo: Collected.
Step 1: Selecting an appropriate profile photo
‘First the visionary, then the judge’ is a common saying in Bengal. Your LinkedIn calling card is your profile picture. People will form an opinion of you based on this profile picture. Here are some helpful pointers for selecting the ideal LinkedIn profile photo. For instance, official photographs must be provided, with a pleasant face and a close-up. According to LinkedIn statistics, adding a photo to a profile increases views by 21 times.
Step 2: Write a catchy headline
On a LinkedIn profile, the title appears immediately beneath the name and is the first thing that visitors will see. You have 120 characters to write this title. Consider it a miniature version of a billboard. Simply reading this title will draw attention. So try to use your imagination to make it intriguing.
Step 3: Create a visually appealing LinkedIn “About”.
You must write the appropriate LinkedIn About to establish a strong LinkedIn profile. It is essentially the title in a longer form. You have to write your LinkedIn bio in no more than 2000 characters. When writing, highlight your strengths and what you can give a potential company in addition to your prior experience. Your originality and professionalism will be reflected in your LinkedIn profile. Having a compelling LinkedIn About will help your profile stand out.
Step 4: Emphasize the experience
LinkedIn allows you to highlight your professional background and abilities. Give a brief account of your job experience. Additionally, you can write about other topics. like publishing, education, language, organization, and a host of other things. Include subjects that are pertinent to your job and plans. The likelihood of being named an “All-Star” increases with the completeness of your profile.
How to highlight experience on a LinkedIn profile. | Photo: Collected.
Step 5: Proper use of one’s own abilities
Important fundamentals like expertise should not be overlooked when considering how to make your LinkedIn profile stand out. Update or add information about your most marketable and pertinent abilities regularly. Once more, you can get a sense of what abilities to include from the job advertisements you view.
Step 6: Make use of visual materials
LinkedIn can set a background image similar to Facebook-X (Twitter). This makes the LinkedIn profile stand out and is simple to accomplish. Thus, pick a topic that is relevant to your personality or line of work. LinkedIn offers the ability to link additional media, such as articles, infographics, and YouTube videos, to the profile. You can give him a name.
Step 7: Personalize your URL
Your personal profile’s web address is known as your LinkedIn URL. The default URL that appears when creating a LinkedIn profile is typically a random string of letters, numbers, and names. An option to change the LinkedIn URL is located to the right of the profile. Shortened URLs can be made and customized.
How to set a custom URL on a LinkedIn profile. | Photo: Collected.
Step 8: Expanding the network
Adding an email address to your LinkedIn profile is the simplest and most effective approach to expanding your network. Making connections with everyone you know on LinkedIn can help you expand your network. Additionally, you can establish connections with individuals in the field in which you specialize. You can explain to them why they wish to join in this situation.
A LinkedIn profile is crucial for one’s career. It assists you in expanding your network, developing your brand, and looking into new employment options. Regularly updating your LinkedIn profile is essential to its success. Having a strong LinkedIn profile will open up new career options for you.
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