By Researcher and reporter: Tanjil Fuad Ayesha Akhter
We can’t fathom any occasion—birthday, wedding, anniversary, or otherwise—without cake. It’s difficult to find someone who doesn’t enjoy cake. The number of Bangladeshi bakeries selling handmade cakes has been steadily rising in recent years. Specifically, the popularity of social media has brought this innovative project back into the public eye. There is a growing trend of people launching their cake-making businesses from home. In addition, women are now able to support themselves through handmade cake bakeries.
How do you define a handmade cake bakery?
Cakes and other baked goods (such as cupcakes, brownies, cookies, desserts, etc.) are created and sold out of a small kitchen or private residence in a handmade cake bakery. This commerce is usually done through the Internet. Products are delivered to houses by sellers after buyers place Internet orders.
Homemade cakes are typically created in a hygienic setting, which is the primary distinction between a “homemade cake bakery” and a shop or pastry shop. The customer’s desires and the quality of the meal are also given precedence when it comes to homemade cakes. Clients have the option to order cakes with personalized designs. This is not a feature of store cakes.
This business is currently attracting a lot of interest from students to housewives. So let’s get started on this home-based business.
Preparing a business plan:
Prepare a business plan as soon as possible if you’re interested in opening a cake bakery and want to profit from it. Without previous planning, it is impossible to launch this business. Choose a name for your firm before you launch it. Registration is something else to consider if the business is rather large. Fixing the organization’s logo is just as important as fixing its name. To launch a firm, you need to have a specific amount of cash.
a fixed kitchen with all the equipment:
A kitchen fully equipped with tools and appliances for cake baking. Photo: Collected
The handmade cake bakery business is built around the kitchen. Every piece of cake-making equipment needs to be bought at the start of the company. It is also necessary to make arrangements for the simultaneous creation of multiple cakes. The following are some standard tools: a high-quality mixer, nonstick cake tray, digital scale, cooling rack, measuring spoon, mixing bowl, wooden spoon, cake case, different-sized molds, and an excellent oven. Initially, the firm may require fewer tools, but as it expands, the needs of the customers may dictate the necessity for many additional sorts of equipment.
Expense and Pricing:
Many prefer to keep the cake’s pricing extremely low while their business is just getting started. Buyers are observed to be drawn to this pattern. However, in the long run, it won’t be lucrative. Since purchasers might not be prepared to pay that amount if the price is increased subsequently. Cake pricing is a critical component of business success, regardless of baking expertise. It’s important to consider compensation in this situation as well.
Delivery:
From the outset of the firm, a cake delivery plan should be in place. A lot of home bakers deliver cakes themselves to clients’ doors or have people pick them up from their houses. Cake delivery is a common service used by several individuals. Talking to one of the corporations in this situation can lead to an agreement.
Promotion and Labeling:
Social media marketing is highly prevalent these days. When you first start a business, a lot of people can see your cake photos if you create a page on Facebook or Instagram. Once more, social media users enjoy watching videos of cake crafting, in particular. This can be used to market a firm. Furthermore, when food vloggers bake cakes and bring them home, their ratings play a big part in the success of the business.
A further crucial component is branding. When orders are delivered, business cards might be included with the dessert. One can personalize boxes and other packaging setups. This is how purchasers will see the brand name and logo. People are typically deeply affected by these things.
These days, selling baked cakes has grown immensely in popularity. Thus, there are plenty of rivals in this industry. It takes both expertise and patience to succeed in this field. Have to become familiar with new designs. Customers will go to other establishments if it doesn’t happen. Recall that in this company, client pleasure is crucial. Therefore, you need to keep up a positive rapport with the buyer.
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