How Pizzaburg utilizes meme marketing tactics to promote their business

Pizzaburg, a domestic pizza company, sells an average of 7,000 pizzas a day. In just six years, they have opened 14 eateries in Dhaka and established a community. One of the strategies Pizzaburg uses to achieve success is meme marketing. Today, we will discuss how to use meme marketing to operate a business successfully without investing any financial resources.

Before we can comprehend meme marketing, we must first comprehend the history of pizza. Pizza is essentially an Italian cuisine. However, following World War II, American soldiers from Europe returned home and said they had pizza-like meals. From there, pizza started to gain popularity in America. There are currently 1 lakh pizza shops in America out of 250,000 worldwide. Additionally, America works to promote it throughout the world. Therefore, the method used to make pizza in Bangladesh is essentially American.

Let’s now discuss Pizzaburg meme marketing. When discussing marketing in the country market, most individuals will advise using attractive models, having catchy music that appeals to the higher class, or looking well. However, Pizzaburg disregarded all of these suggestions. In their opinion, marketing ought to pique people’s interest in doing or purchasing anything.

Pizzaburg’s meme marketing strategy that helps enhance their brand recognition. | Photo: Collected.

Promotions such as “Today two pizzas get one pizza free” or “Today we have 10% off pizza” are typical. However, Pizzaburg is carrying out the same task somewhat differently. They shared a picture of a delicious pizza along with the caption, “5% free for Bangladeshi citizens but 4% if you live in Noakhali.”

Consequently, people discuss about it. Laughing and making jokes, they proceed to the comment section and mention their Noakhali buddies. For this reason, Pizzaburg’s owner, Mir Mehadi, stated, “Pizzaburg is a brand, we don’t just sell pizza, we sell a lifestyle.”

Pizzaburg’s owner, Mir Mehedi, says: ‘Pizzaburg is a brand; we don’t just sell pizza, we sell a lifestyle.’ | Photo: Collected.

These days, it’s employed to convey humor. It may include various pictures, videos, audio, and so forth. Something must possess two qualities to qualify as a meme. It should be a small selfish, to start. It also tends to spread widely. Memes that are shared and disseminated are considered successful.

We view an average of 500 advertisements every day, according to a 2007 research. We dislike advertising, though. One survey indicated that Gen-Z avoided advertising the most because they detested it more than previous generations. But meme-based advertising doesn’t worry Gen-Z. Every day, we see 20–30 memes on average. Of these, we share 50% of memes on average each week, either with friends or online. Using memes to share posts boosts their popularity by 60%, whilst using standard visuals promotes product growth by 5%.

Additionally, Pizzaburg has used this matter appropriately. Mr. Mir asserts that there is nothing wrong with marketing. Social media influencer Salman Muqtadir is Pizzaburg’s head of marketing. Several of his videos, which are essentially humorous, received reactions from over 1 lakh 44,000 individuals.

Pizzaburg’s social media influencer, Salman Muktadir. | Photo: Collected.

They also make sure that the subjects they write about appeal to the younger audience. In addition to “Money Heist,” for instance, they write “Tokyo No = Mirpur Yes, Lisbon No = Uttara Yes,” which the young people can identify with.

They are aware of the enormous followings that Brazil and Argentina have in Bangladesh. Thus, they share their aim, which is popular among pizza lovers in Argentina. Which pizza is preferred by Brazilian fans and, conversely, by Brahminbaria residents? Undoubtedly, that thing was able to bring people together.

In Pizzaburg, they are thereby growing their business using meme marketing. They now have locations in many divisional cities.

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