References

Links: 

  • https://www.feedough.com/starbucks-business-strategy/#google_vignette
  • https://iimskills.com/marketing-strategy-of-starbucks/?srsltid=AfmBOopS-2_PVAwipjr7C6fnf_Ht3bcXgVyRsIu–ToHR2c6gNNyQHoL

Individual theory research links:

  • https://www.marketingstrategy.com/marketing-strategy-studies/starbucks-marketing-strategy-its-genius/
  • https://archive.roar.media/bangla/main/history/success-story-of-starbucks-coffee