‘Albaik’- A revolutionary journey in Saudi Arabia’s food industry

Albaik, which originated in Jeddah, Saudi Arabia, has grown into a worldwide brand as opposed to a fast food chain. Saudi Arabia’s distinctive taste, quality, and social responsibility have made the brand a national emblem. Albaik’s success in the Saudi food business and its global impact are the subject of this article.

Albaik’s journey

The journey of Albaik started in Jeddah in 1974. The establishment’s primary goal was to serve food that was the best of all and had an unmatched taste. With his business idea, the company’s creator, Shakour Abu Ghazalah, ushered in a new era in the Saudi fast-food sector. They began by offering broasting chicken and a few specialty sauces. Mr. Ghazalah combined local products and techniques with US broasting technology. Albaik’s popularity among Arabs has grown rapidly since then.

Albaik’s journey and its revolutionary impact on Saudi Arabia’s food industry. | Photo collected.

The explanation for Albaik’s success

Albaik’s secret sauce is the key element behind their success. Albaik has also distinguished itself from others with its unique spice combination, which provides the cuisine with a remarkable flavor. Albaik is dedicated to maintaining cleanliness, using contemporary production techniques, and providing high-quality meals. They recently joined the global market and currently have over 50 branches in Saudi Arabia. Because of its distinct flavor, Albaki is highly well-liked across the Middle East and other parts of the world, including Saudi Arabia.

By entering the global market, all of its branches are drawing in more customers, which will increase its future prosperity. However, Albaik contributes to the advancement of society as well as being a business organization. The “Fina Khair” social effort allows them to collaborate with nearby schools and other nonprofits. They have so succeeded in fostering a climate of trust among individuals.

International Growth

In an interview, Shakour Abu Ghazalah, the company’s founder, stated, “We want to affect society positively, not just sell food. We desire our efforts to bring honor to Saudi Arabia. And that is how Albaik is helping their expansion strategy expand over the world. They currently operate branches in Bahrain and the United Arab Emirates, and they intend to expand into the Asian and European markets in the future. Albaik’s worldwide popularity lies mainly rooted in the flavors and services they provide, which complement the regional culinary culture.

Albaik’s global expansion and international success story. | Photo collected.

What’s on the Albayek menu?

Their distinctive and delectable fried chicken is the major reason Albaik is so popular. Their menu consists of salads, hummus, maize cups, shrimp, fish fillets, and pieces of spicy fried chicken.

Because they serve food at comparatively inexpensive costs, they are highly popular among the Arab middle-class people.

Recently, KSA Albaik launched a franchise in Dhaka’s Gulshan.

Albaik’s menu features a variety of fried chicken, seafood, and sandwiches that are popular worldwide. | Photo collected.

Albaik vs. Other Fast Food Brands (like KFC)

Albaik and KFC differ mostly in terms of taste and winning over customers.

1. Taste: Many people love Albaik’s spicy chicken and sauce since it differs from KFC.
2. Price: The cost of Albaik’s meal is comparatively lower than that of KFC.
3. Origin: The food of Albaik is more in line with the dietary preferences and habits of Saudi Arabians and Arabs in general. Albaik also represents Arab culture. Herein lies the distinction between Albaik and other fast-food chains.

Albaik vs other fast food brands (like KFC): A competition of taste differences and quality. | Photo collected.

Albaik is not merely a fast-food restaurant. It is an emblem of Saudi Arabian culture. Because of its distinct flavor and features that fit in with Middle Eastern culture, Albaik has always held a special place in the hearts of Arabs, unlike KFC or other brands.

“References”