Branding Strategies
The Innovative Marketing Strategy of Bkash
bKash, launched in 2011, is one of the top companies in Bangladesh’s mobile financial services (MFS) market. It is contributing significantly to ...
Branding Strategies
Why Branding is Important in Business
In today’s competitive market, having a good product or service is not enough to build a successful business. Branding is crucial to making ...
Branding Strategies
Starbucks’ ‘Premium Experience’ Strategy: Boosting Customer Loyalty and Retention
The importance of coffee as a drink is distinctive around the world. Many individuals rely on coffee to help them feel less exhausted ...
Branding Strategies
Why Coca-Cola ad sparks outrage in Bangladesh
Coca-Cola Bangladesh published an ad on June 11, 2024, asserting that Coca-Cola is not an Israeli product. Bangladeshis have responded strongly to such ...
Branding Strategies
How Pizzaburg utilizes meme marketing tactics to promote their business
Pizzaburg, a domestic pizza company, sells an average of 7,000 pizzas a day. In just six years, they have opened 14 eateries in ...
Branding Strategies
Grameenphone’s “Shopno Jabe Bari”, the song that won millions of Bengalis’ hearts
‘Shopno Jabe Bari’, a Grameenphone commercial, was originally shown on television around 2009 and was warmly welcomed by viewers. The song is now ...
