বাংলায় পড়ুন | Researchers and Reporters: Tanjil Fuad Ayesha Akhter |
A lot of us own pets at home. Fish, rabbits, birds, dogs, cats, and other animals are kept by certain people. Some people find solace in the companionship of dogs after a long day. For individuals who own pets, cats and dogs are like children, despite many people being terrified of them. Like their own children, they look after their dogs. Chaldal’s pet care division has begun operations in response to this need. It is currently the biggest online retailer of pet supplies and food nationwide. Today, let’s know more about this business.
Early stages
Chaldal.com is an online meal delivery business in Bangladesh. It began operations in 2013 with Waseem Alim’s assistance. The company first offered food items, but in 2014, in response to consumer demand, it began offering essential pet supplies. It began by selling dog food.

Online-based company ‘Chaldal’ started its journey by selling dog food. | Photo collected.
This category arose after Chaldal moved their office from Gulshan to Baridhara, according to a representative. Due to the high number of pets owned by residents in the Baridhara neighborhood, there was a shortage of pet food and other supplies. They had to go to Kataban or DCC Market to purchase pet food. When Chaldal began producing pet food, they saw this need and saw an increase in orders. They discovered over time that the majority of pet owners in Dhaka city were dealing with this issue, not just in Baridhara. Thus, the quantity of products expanded, and the category was gradually given emphasis.
Development
Over the years, Chaldal has demonstrated its advances. Pet care goods saw a sharp increase in 2016. They rose to the top of the pet food industry’s online market in 2017. Since they spotted potential in this sector and quickly established a supply chain to service clients, they have achieved success in just three years. Their website has a section titled “Pet Care.” where food, toys, accessories, and much more on pet care are available.

Online-based company ‘Chaldal’ provides everything for pet care, including food, toys, and accessories. | Photo collected.
Chaldal has established a robust supply chain for this market over the last few years. Consequently, one of Chaldal’s biggest categories is currently pet care. The business enters into regular payment agreements with suppliers, interacts directly with importers, and makes purchases in advance. Customers can return products to Chaldal for a full refund within seven days thanks to the company’s regular return and refund policy. For customers to get the best products within their budget, Chaldal performs market research before setting product prices. The products in this category, particularly those related to pet care, greatly affect them.
Future Plans and Difficulties
To succeed in the pet care industry, you must guarantee a steady supply. This is the business’s main obstacle as well. If you can’t guarantee a steady supply, you’ll lose clients. This issue arose for the corporation during the coronavirus epidemic. Due to border closures and delays in international shipments, they were experiencing a lack of supplies at the time. As a result, they are investigating several options.

Online-based company ‘Chaldal’ is the country’s largest supplier of pet care products. | Photo collected.
Bangladesh’s desire for pets is growing daily. The pet market is currently expanding and valued at around 5 crore taka. Thus, during the past few years, some online pet food and product companies have appeared. However, through perseverance, Chaldal has grown to become the nation’s biggest online retailer of pet care products.
Lastly,
Chaldal.com sells more than just pet supplies. Instead, it offers every item required for everyday living, including food items. However, they are highly well-liked by customers in this category. They are still operating in Jessore, Chittagong, and Dhaka. In the 2015 ranking of the top 500 startups, Chaldal.com came in at number nine. The list was put together by assister “Y Combinator,” a startup owned by Forbes Magazine. The name of Chaldal.com was listed in the 2018 FT/IFC Transformational Business Awards.
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