Branding Strategies

Grameenphone’s “Shopno Jabe Bari”, the song that won millions of Bengalis’ hearts

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বাংলায় পড়ুন Researchers and Reporters: Tanjil Fuad Isfaqul Kabir

‘Shopno Jabe Bari’, a Grameenphone commercial, was originally shown on television around 2009 and was warmly welcomed by viewers. The song is now the theme song for people returning home instead of the theme song for an advertisement. Habib Waheed composed the song’s melody.

Millions of the nation’s residents shift from rural to urban areas to find a living. People in Dhaka are more surprised to feel like they are going home because most of the country’s population travels to Dhaka to seek employment from the villages. Grameenphone wrote this song fifteen years ago to express people’s feelings. It remains ingrained in the hearts of millions of individuals.

Bengalis have a passion for culture, and song is one way to convey this expression. For instance, without the song “Mor Romjaner O Rojar Sheshe Elo Khushir Eid,” our Eid would be incomplete. However, without listening to the song “Esho He Baishakh,” our Baishakh would still be incomplete. The song “Shopno Jabe Bari” has instantly become a part of our hearts, which makes people happier, especially on Eid.

Grameenphone's heartfelt song 'Swopno Jabe Bari' symbolizes the emotions of millions of Bengalis.

Grameenphone’s ‘Swopno Jabe Bari’ song has found a place in the hearts of millions of Bengalis, making the dream of returning home even brighter. | Photo: Collected.

‘Shopno Jabe Bari’ is common writing on social media whenever people return home to celebrate Eid. Someone expressed their emotions and shared the song. The song’s popularity among the audience also pleased singer Milon Mahmood. “When a song lasts for a long time, it’s a great joy,” he remarked. I’m appreciative that the crowd participated in the song.

The ‘Shopno Jabe Bari 2’ advertisement was released by Grameenphone later in 2016. However, the song was sung by musician Mithun Chakra this time. The song quickly became popular on social media once the commercial was released. The two songs have the same title, but they have entirely different lyrics. However, the song has a somewhat similar melody. ‘Shopno Jabe Bari 2’ was Mithun Chakra’s debut song.

With the song 'Swopno Jabe Bari 2,' Mithun Chakraborty made his debut as a singer.

Mithun Chakraborty’s magical melody in ‘Swopno Jabe Bari 2’ has touched the hearts of listeners anew, marking a unique milestone in his debut as a singer. | Photo: Collected.

The song has gained widespread acceptance among the nation’s common people. And that’s how Grameenphone kept up their commercial success. They are aware of the concerns that people have. Something that appeals to individuals. Additionally, we want the song “Shopno Jabe Bari 2” to be ingrained in the hearts of millions of people.

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