“Hatil”- An iconic furniture brand in Bangladesh

Established in 1989 by Selim H. Rahman, Hatil is one of Bangladesh’s top furniture manufacturers. The company began by making doors but eventually branched out into interior design and furniture. Over the years, Hatil has established a reputation for producing high-quality goods, inventive designs, and technological innovations. Along with two modern factories, an e-commerce website, a mobile app, and the first virtual showroom in Bangladesh, 70 showrooms are currently run nationwide.

The Rise of Hatil

Habibur Rahman, the father of Selim H. Rahman, founded “H.A. Timber Industries Limited” in 1966, which was Bangladesh’s first wood seasoning plant. This marked the beginning of Hatil’s journey. Selim H. Rahman established Hatil Doors in 1989 after beginning door manufacture in his father’s factory at a customer’s request. In the early 1990s, he developed an interest in furniture manufacture as a result of the rise in demand. The business established a specialist plant in Kuril, Dhaka, in 1993.

Hatil created the lacquer finish technique in 2002, which improves the items’ longevity and visual appeal. As a result of the growing demand, further factories were established in Farashganj and Shyampur. Hatil utilized the Japanese Kaizen methodology to ensure quality in 2008 after consolidating all activities into a state-of-the-art factory in Jirani, Savar.

Variability and Innovation

The products offered by Hatil include office and home interior design, doors, and furniture. The company ensures the efficiency and quality of its products by using CNC machines, robotics, and modern manufacturing procedures. Hatil employs FSC-certified oak and beech wood rather than conventional teak wood to preserve the environment.

Through diversity and innovation, Hatil has maintained its leading position in Bangladesh’s furniture industry. | Photo collected.

Customers can use a virtual reality headset or a smartphone app to explore products in Hatil’s first virtual store, which went live in 2016 to improve the consumer experience. With the help of this invention and an online store, Hatil has been known as a tech-forward company. 

Hatil’s worldwide presence

Hatil exports furniture to more than eighteen nations, including the US, Canada, India, Nepal, Bhutan, and the Middle East. It initially launched a store abroad in Australia in 2013, and it subsequently opened branches in Canada, India, and other nearby nations. The company sells products worth about Tk 300 crore in the domestic market and exports more than US$1.5 million a year.

Motives for achievement

The foundation of Hatil’s success is its dedication to quality, innovation, and customer satisfaction. It provides a wide variety of goods to satisfy the various demands of its clients. It uses efficient manufacturing techniques and cutting-edge technology to produce furniture of the highest caliber.

When it comes to adopting technology, Hatil is constantly at the forefront. The business is utilizing AR and VR technology to satisfy the demands of its contemporary clientele. Additionally, it has gained consumer trust through effective branding and customer support.

Essential Business Operations

1. A dedication to excellence

Hatil produces precise and long-lasting furniture using cutting-edge manufacturing technologies like CNC machines and automated finishing systems.

2. Eco-Friendly Pursuits

Hatil is dedicated to taking care of the environment. In addition to using sustainable raw materials like reclaimed boards and kiln-dried wood, it also manages waste and conserves energy during production.

Through eco-friendly initiatives, Hatil is committed to sustainable development. | Photo collected.

3. Adaptable Product Line

Hatil offers interior design services, doors, and furnishings for homes and offices. Urban clients are especially drawn to designs that save space and are modular.

4. Global Expansion

In nations including the US, Canada, India, and the Middle East, Hatil has effectively built a footprint. Bangladeshi artistry is displayed in international showrooms. 

5. Adopting Innovation in Digital

Hatil provides a shopping experience driven by technology. Before making a purchase, clients can visually visualize things using their VR showroom and e-commerce platform.

Plans for the Future

With a view to satisfy the demands of contemporary living, Hatil intends to launch smart furniture that integrates Internet of Things (IoT) technology. By establishing additional showrooms and breaking into newer areas, the corporation also hopes to increase its global footprint. To become carbon neutral, Hatil intends to make investments in renewable energy and introduce a range of furniture built from recycled materials. The business will keep making investments in staff skill development, which will support Bangladesh’s economic growth and employment creation.

Through future plans, Hatil is advancing in innovation and expansion in the furniture industry. | Photo collected.

The success of Hatil from a modest door manufacturer to a well-known furniture company is a testament to their dedication to quality, creativity, and sustainability. In Bangladesh, it has revolutionized the furniture sector and established itself as a well-known brand worldwide. Due to its innovative position in design and environmentally friendly techniques, Hatil has received numerous honors. The corporation is a well-known brand both domestically and internationally simply because of its ability to fulfill international standards.

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