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| বাংলায় পড়ুন | Researchers and Reporters: Tanjil Fuad Isfaqul Kabir |
Technology known as artificial intelligence, or AI, has revolutionized the way that customer support is provided today. If you’re a travel enthusiast, you’ll notice that there are more videos on travel in your Facebook news feed. Large corporations such as Amazon, Netflix, and Facebook use the same strategy. By utilizing AI, they are offering their clients a unique experience. where clients are frequently confronted with their interests and preferences. But this technological breakthrough is also helping to make customers’ lives easier in addition to being beneficial to the company. Today, we’ll learn more about this.
How AI is enhancing the experience for customers
- Offering individualized services
Facebook and Amazon employ artificial intelligence (AI) to make product and content recommendations based on user preferences. For instance, Facebook’s news feed is continuously updated by AI, which frequently suggests subjects that users may find interesting. To make its consumers’ purchasing experiences smoother, Amazon looks at their past purchases to recommend new items. Thus, when clients need something, they receive it.
- Prompt and effective assistance
With AI, Alibaba in China has sped up the client purchase process. As an example, on Alibaba’s website, you can speak with an AI chatbot to get prompt answers to your questions. AI has also been employed by Jio Mart in India to give its clients quick delivery.
AI technology is ensuring fast and efficient service. | Photo collected.
- Advanced data analysis
With AI, analyzing market patterns is now a lot simpler. Businesses are able to recognize the wants of their clients and cater their offerings accordingly. In order to recommend new films or television shows, Netflix, for instance, has been evaluating the content that its users watch. Customers will no longer have to waste time looking for content or leave Netflix feeling let down if they don’t discover anything worth watching.
- Ensuring Client Contentment
Artificial Intelligence streamlines and improves the consumer experience. For instance, AI-powered customer service platforms solve client issues more quickly, resulting in happier customers. Let’s say you listen to your love songs on Spotify. Spotify will employ artificial intelligence (AI) to comprehend user sentiments and suggest music for you to enjoy.
AI technology helps ensure customer satisfaction. | Photo collected.
AI’s effects on business:
- Contribution to Revenue Growth
AI has helped businesses like Amazon and Alibaba boost revenues by a factor of several. Offering AI services to its consumers has helped Amazon boost sales and profitability. Amazon generated more than $500 billion in revenue overall in 2023.
- Surviving in a competitive market
In a cutthroat industry, AI helps businesses stay ahead. AI is being used by big businesses in the US, China, and Europe to raise the caliber of their goods and services. Businesses are developing their long-term business plans with AI’s assistance. The transportation industry has seen a significant shift as a result of Tesla’s use of AI to develop its self-driving automobiles.
Regarding this, Microsoft CEO Satya Nadella stated, “The future of AI is to create machines that will empower human capabilities and help people achieve more, but it must be done in a way that is fair, transparent, and respectful of privacy.”
AI technology is making it easier to survive in a competitive market. | Photo collected.
Businesses will be increasingly reliant on AI in the future. Big data and machine learning will enable businesses to offer better and more effective customer service.
Elon Musk, CEO of SpaceX and Tesla, has cautioned against the negative aspects of AI. “AI is a fundamental risk to the existence of human civilization,” the speaker stated.
Significant changes have already been made to corporate operations and consumer experience by AI technology. Businesses such as Facebook, Amazon, Netflix, and Alibaba are utilizing artificial intelligence (AI) to enhance their offerings and give customers better experiences. AI is expected to become the primary engine of business in the future, according to experts, and its effects will only grow.
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