Marketing Trends & Ideas

How KFC is moving forward with Revolutionizing Marketing Strategies

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বাংলায় পড়ুন Researchers and Reporters: Tanjil Fuad Ayesha Akhter

KFC is a restaurant that has introduced fried chicken all over the world. For more than 70 years in business, the company has demonstrated to the world how a simple recipe can spark a global culinary revolution. KFC has been a favorite among fast food-loving families worldwide, mainly because of its famous golden-fried chicken, which is created using a secret recipe that only contains 11 herbs and spices. In 2024, according to Statista research, KFC’s brand was worth 6.7 billion US dollars.

Today’s article will cover a brief overview of KFC and a detailed discussion of its marketing strategy.

The story behind 

One man’s enthusiasm and tenacity are paramount to the history of KFC, one of the most well-known fast-food chains in the world. At a tiny gas station in Corbin, Kentucky, Colonel Harland Sanders—also referred to as the “Kentucky Fried Chicken King”—began his career. Due to the popularity of his chicken fries, which he made from a proprietary recipe consisting of eleven herbs and spices, he launched a restaurant.

KFC is a trusted and popular name in the fast food industry.

KFC’s strong position in the global fast food market. | Photo collected.

His concept of franchising helped spread the moniker KFC (Kentucky Fried Chicken) throughout the nation as the demand for his mouthwatering fried chicken increased on a global scale. Currently, KFC stands as the world’s second-largest restaurant chain.

The Marketing Strategy

KFC has established itself as a globally renowned fast-food brand. With franchisees in more than 145 countries worldwide, KFC is ranked second in Forbes’ list of the top 10 global fast-food businesses.

The brand has existed for almost 75 years, but people’s acceptance of it hasn’t decreased. Conversely, it is growing over time. With more than 750,000 employees, KFC operates 18,000 locations worldwide, providing its patrons with delicious and fresh fried chicken. We will now know which marketing techniques KFC used to get to where it is today.

Logo Branding

Colonel Sanders with a black bow tie and white suit was featured in the original KFC logo. The brand has been represented by the logo for more than 60 years. The tagline”Finger Licking Good” and the red backdrop with 11 herbs and spices representing the Colonel’s exclusive formula have helped people remember KFC. The present logo embodies the KFC brand by fusing contemporary and history.

KFC is attracting customers worldwide through its logo branding.

KFC’s logo branding is one of the key factors behind its global popularity. | Photo collected.

Impact of constant product innovation

KFC is renowned for more than just its fried chicken. The business has consistently added new menu items and products based on customer requests. They start with nutritious meals and are always coming out with new vegetarian-friendly products.

The launch of Beyond Fried Chicken by KFC is a noteworthy illustration of their product innovation. In essence, it is fried chicken substituted with chicken. Vegetarians are taken into consideration when making it. But it’s also quite well-liked by people who are concerned about their health. KFC has more than simply new menu items. Instead, the corporation makes significant R&D investments to enhance the caliber and flavor of its products.

Advertising Strategy

For a long time, KFC has produced visually striking ads. The company produces imaginative, captivating, and frequently hilarious advertising campaigns. KFC’s “Finger Licking Good” slogan introduction was one of their most iconic advertising efforts. “Nobody makes chicken like KFC,” is one of the taglines that draws viewers in.

Social media is another area where KFC does advertising. Through the use of social media, KFC has become a global leader in the fast-food sector, using anything from memes to interesting competitions.

KFC is strengthening its brand image through its advertising strategies.

KFC’s advertising strategy is having a significant impact on the brand’s market competition. | Photo collected.

Digital Marketing

To reach more consumers, KFC has embraced digital marketing techniques. Facebook, Instagram, Twitter, and other social media platforms are being used to bolster their marketing.

KFC employs search engine optimization (SEO) to connect with and draw in new clients. KFC concentrates on using relevant keywords to optimize its website. KFC is guaranteed to show up high in search engine results because of this.

Affordable Price and Accessibility

KFC strives to maintain its food prices within reasonable bounds.

You can find anything you like at KFC. You can purchase a family bucket of chicken for the entire family if your budget is large, or you can purchase small chicken wings or a chicken leg piece if it is a little tight. To ensure that all of their customers can enjoy KFC meals, they occasionally provide enticing incentives.

KFC’s accessibility contributes to its popularity. KFC’s corporate-owned restaurants have been able to quickly reach people since they are located in unusual places like campuses, train stations, and airports. To allow consumers to place orders from the comfort of their homes, KFC also provides online and mobile ordering options.

KFC's affordable prices and availability are the reasons behind its global popularity.

KFC’s availability and affordable prices make it popular among fast food lovers. | Photo collected.

KFC’s commitment to honesty and hard work has been the main factor in its long-term commercial success. KFC’s food is always of the highest caliber and flavor. KFC has been successful in capturing the hearts of the public as a result. Other businesses should, however, take note of their marketing approach as well.

“References”

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