How to make a career as a social media manager

Do you want to take over the social media landscape? Or would you like to expand your brand’s dominance on social media? In the current digital era, social media has emerged as a crucial medium. And you most certainly need a competent social media manager if you want to use this platform effectively. However, what characteristics define a social media manager? That will be the main topic of today’s article.

Since the epidemic, there has been a 116.4% spike in demand for paid social media skills and a 28.4% increase in demand for Instagram skills, according to LinkedIn statistics. Positions in advertising, promotion, and marketing management will become more in demand in the US by 6% between 2012 and 2032, according to the US Bureau of Labor Statistics (BLS).

What does a social media manager do?

The person in charge of marketing and brand development on an organization’s social media platforms is known as a social media manager. Their responsibilities include creating material for social media, posting it, monitoring its effectiveness, and interacting with followers across several channels.

An organization’s social media strategy is frequently developed with assistance from social media managers. This tactic offers direction for a brand’s social media presence. Besides interacting with consumers on social media for their business, the social media manager is in charge of spearheading marketing initiatives using social media.

What is a social media manager responsible for?

Details of the professional role and tasks of a social media manager. | Photo collected.

Creating brand guidelines, creating, analyzing, and reviewing digital content, interacting with online audiences, and gathering user-generated content for use on many platforms are all typical tasks for a social media manager. in charge of speaking with stakeholders. These positions are in charge of comprehending social media statistics and improving a brand’s online visibility.

A social media manager must fulfill specific duties to carry out his duties effectively. For instance—

The marketing division of a business typically employs a social media manager. They frequently develop social media campaigns and plans in collaboration with marketing and press relations departments. Depending on the company’s size, social media managers report to the director or vice president of communications, marketing, or growth. To let executives and other teams know which social media tactics are working best, they frequently provide them with statistics.

To become a social media manager, you simply need to:

1. Education and Experience for Social Media Managers:

Obtaining a bachelor’s degree in marketing, public relations (PR), or a related field is the first step toward becoming a social media manager. Professionals with a marketing or public relations degree receive specific training in customer behavior and brand management. Digital marketing courses and social media tactics are frequently included in the marketing and public relations curriculum. Formal concentrations in new media and social media are offered by certain programs.

Volunteering to run social media campaigns for a small business or local event is a great way for people interested in social media management to obtain useful experience. As a way to grow their personal profile’s following, they can employ influencer marketing strategies or launch a blog and advertise it on social media.

2. A social media internship or entry-level position:

Building a career through an internship or entry-level job in social media. | Photo collected.

Try an internship or entry-level social media position if you wish to work as a social media manager. Having prior work experience in this industry is crucial. Start by searching for an entry-level job where you can pick up the fundamentals of social media marketing if you lack experience. Then attempt to advance to a managerial role.

Deciding on pursuing a career in social media management, many people begin their careers as interns or in entry-level roles as social media coordinators, digital content developers, or social media associates.

3. Take courses to better understand social media marketing:

Social media managers can communicate with the public to represent a company and further its goals. Consider taking the course Meta Social Media Marketing Professional Certificate if you’re prepared to learn; the first week is free. This course covers a variety of topics, including advertising campaigns, social media presence creation and management, and outcome measurement.

4. Gain a variety of social media experiences:

A lot of management jobs demand experience. Internships in social media are an excellent method to develop your resume while you’re still a student. Free online courses can also help social media managers. Junior jobs, including internships, offer invaluable on-the-job training. A lot of them begin their careers as marketing assistants, social media managers, social media associates, or digital content producers. You might want to volunteer for a nonprofit or club. Developing your social media profile is another approach to demonstrating your abilities.

Employment Opportunities and Pay for Social Media Managers:

Information on the professional future and salary of social media managers. | Photo collected.

In this expanding industry, salaries vary greatly, but social media managers are becoming crucial for all brands. Professionals with experience using social media are therefore still in demand.

Social media managers and other advertising and campaign managers have a bright future, according to the US Bureau of Labor Statistics (BLS). From 2021 to 2031, these professionals are expected to increase at a faster-than-average rate of 7%, with an average pay of $127,830 in 2022, according to the BLS.

As of May 2023, social media managers were paid an average of $54,600 per year, according to Payscale. Social media managers can advance to the position of social media director with experience, earning about $80,700 a year.

“References”