References

Links: 

  • https://buildd.co/marketing/kfc-marketing-strategy
  • https://www.brandcredential.com/post/kfc-marketing-strategy-a-comprehensive-analysis

Individual theory research links:

  • https://www.marketing91.com/marketing-strategy-of-kfc/
  • https://www.latterly.org/kfc-global-marketing-strategy/