Referencing Links
Rupa Group’s Journey: How It Became a Leading & Successful Brand
References
Links:
- https://www.forbesindia.com/article/marwari-power/rupa-garments-the-inside-story/37383/1
- https://yourstory.com/smbstory/rupa-innerwear-brand-india
Individual theory research links:
- https://www.fortuneindia.com/enterprise/rupa-company-the-inside-story/104544