Branding Strategies
The Innovative Marketing Strategy of Bkash
bKash, launched in 2011, is one of the top companies in Bangladesh’s mobile financial services (MFS) market. It is contributing significantly to ...
Business Strategies
Gen Z: The Most Influential Business Buyers in Today’s Market
Who are Generation Z Those born between 1997 and 2012 are referred to as Generation Z. They rank among today’s most significant ...
Entrepreneurship
8 Simple Steps to Turn Your Business Idea into Reality: A Guide for Entrepreneurs
You may have a fantastic business idea you want to come to fruition. A business concept that can transform not just your life ...
Branding Strategies
Why Branding is Important in Business
In today’s competitive market, having a good product or service is not enough to build a successful business. Branding is crucial to making ...
Marketing Trends & Ideas
Bata’s Path to Success: Adapting to Modern Trends and Demands
Bata is the first company that springs to mind when we hear the word shoes, whether it’s for school, Eid, or Puja. ...
Branding Strategies
Starbucks’ ‘Premium Experience’ Strategy: Boosting Customer Loyalty and Retention
The importance of coffee as a drink is distinctive around the world. Many individuals rely on coffee to help them feel less exhausted ...
Marketing Trends & Ideas
How KFC is moving forward with Revolutionizing Marketing Strategies
KFC is a restaurant that has introduced fried chicken all over the world. For more than 70 years in business, the company ...
Consumer Insights
How AI is Revolutionizing the Customer Shopping Experience for the Future
Technology known as artificial intelligence, or AI, has revolutionized the way that customer support is provided today. If you’re a travel enthusiast, ...
Business Strategies
How does Amazon’s flywheel model work
A unique example of success on the e-commerce platform has been established by Amazon, one of the biggest e-commerce companies in the ...
Branding Strategies
Why Coca-Cola ad sparks outrage in Bangladesh
Coca-Cola Bangladesh published an ad on June 11, 2024, asserting that Coca-Cola is not an Israeli product. Bangladeshis have responded strongly to such ...
