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| বাংলায় পড়ুন | Researchers and Reporters: Tanjil Fuad Ayesha Akhter |
It’s hard to find someone in Bangladesh who hasn’t heard of the Illiyeen brand. In actuality, Illiyeen is the brand that receives the most social media conversation throughout Eid. So many posts and memes about Illien’s Punjabi are on our social media. Have you ever pondered why Illiyeen is such a hot topic? Or how did Illiyeen get so well-liked? We should take a moment to discuss Illiyeen today and how it became so well-known so quickly.
The story behind it
Essentially, Illiyeen is a luxury brand that relies on technology. In 2017, Illiyeen began with simply two retail locations in the middle of Dhaka and a cutting-edge web store. In just seven years, Illiyeen has become a well-known global brand. Illiyeen is regarded by many as the first successful luxury brand in the nation. Even though it is a small business, Illiyeen has become so well-known that any celebration includes Illien’s Punjabi.
Illiyeen is primarily a technology-driven luxury brand. | Photo collected.
And why is Illiyeen so popular?
Illien’s remarkable and superior products are the primary reason for its popularity. Illiyeen never skimps on their product quality. In marketing, the 4 P—Product, Price, Place, and Promotion—are integral to any company’s success. Illiyeen does its utmost to follow these 4 P. And that explains why they have gained so much popularity so quickly. Let’s examine how Illien’s adherence to these 4 P has contributed to his fame.
First and foremost, Illien’s superior products are the main factor in their popularity. Every Illiyeen product is different. In other words, each product has a very diverse design and type of fabric. Furthermore, once a design is out of stock or its season has ended, they don’t reintroduce it to the market. This characteristic is mostly attributable to how well-liked their items are by consumers. In addition, their facility produces the yarn, cloth, and other materials needed for their products. As a result, Illien’s items are not available for purchase.
Every Illiyeen item has a backstory. In a nutshell, Illiyeen sells their stories rather than products. And it explains why Illiyeen is so captivating. On their website, they provide comprehensive information about every product, including its materials, usage instructions, maintenance requirements, and other details. Furthermore, Illiyeen is unique because of these factors.
Secondly, you will see that Illiyeen is not a brand for everyone if you are looking at the pricing of all of its products. Mostly, it is made with certain customers in mind. A common belief is that nice items are slightly more expensive. Illiyeen has lived up to this conviction. Even at greater prices, customers are willing to purchase the high-quality products that Illiyeen sells. Even though Illiyeen is more expensive, customers prefer it because of the superb use of originality and beauty in each product.
Why is Illiyeen so popular? | Photo collected.
Thirdly, rather than building showrooms or display centers all across the nation, Illiyeen only built ten. which includes one in Chittagong, one in Sylhet, and eight in the capital. The fact that Illiyeen has a few shops in particular locations has allowed it to keep its status as an exclusive brand. Each of Illien’s display centers’ attractive layout, lighting, and staff utilization have also aided in their efforts to engage with the public.
Fourth, every brand prioritizes promotion to grow. This also applies to Illien. But their customers have put in the most effort to promote them. Customers’ reviews, social media memes, and post shares spread the word about Illiyeen very fast. Also, they have a website, which has helped people recognize their brand.
The marketplace was started by Illiyeen to satisfy the wide range of demands of the expanding clientele. Through their digital platform, they offer top-notch products. Illiyeen is also working with well-known companies and tech behemoths like Samsung and Apple. Their flagship products are offered for sale on Illien’s marketplace. The website of high-end retailers also offers the renowned Sahara and Platinum collection watches.
Illiyeen is an iconic brand collaborating with tech giants like Apple and Samsung. | Photo collected.
Lastly
With its outstanding apparel, accessories, and footwear, Illiyeen has established a solid reputation. The utilization of technology in the creation of each product and its distinctive design has helped Illiyeen establish itself as a remarkable brand. Many iconic menswear collections that have pushed the frontiers of fashion in distinctive ways have been introduced over the past seven years by Illien’s ever-evolving and inventive items.
With a focus on technology, Illiyeen is set to become a luxury brand. From data-driven product design and engineering, advanced analytics, IT-enabled supply chain management, digital commerce, and more, it uses cutting-edge technology in every facet of its company operations to provide its clients with high-quality goods and services.
There isn’t an acronym for the Arabic word “Illian.” Illian is a word that means “highest in paradise.” Illian is dedicated to preserving its name’s original meaning. Consequently, Illian has transcended national boundaries and entered the global arena. The history of the Illian brand demonstrates ingenuity, inventiveness, and an unwavering dedication to quality.
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