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Researchers and Reporters: Tanjil Fuad Isfaqul Kabir
A Facebook user who has never seen Jamshed Majumdar of Ghorer Bazar is hard to come by. Pure honey, pure mustard oil, pure ghee, and other products from the Sundarbans are sold online by the company Ghorer Bazar.
Ghorer Bazaar BD has over a million Facebook followers. Jamshed Majumdar is often mistaken for Ghorer Bazar, although Najmus Saqib, the company’s co-founder, is not. Today, let’s discover how the housing market was able to win folks over.
In September 2020, Ghorer Bazar set out on their quest. They first intended to open a store in Chittagong as part of their company. But because they were broke, they set up shop in front of various mosques to sell their honey and ghee. Only those they knew purchased their goods at that time. Jamshed and Saqib were greatly inspired by the 18 thousand rupees they sold their products together on the day of Eid Miladunnabi.
They were reluctant to give him money when he approached Jamshed’s family for it to conduct business. His family believed that Jamshed would waste the funds. After that, Jamshed grew the company using funds from an Indian friend.
The success story behind Ghorer Bazar BD. | Photo: Collected
Delivering wholesome food to every household is Ghorer Bazar’s primary objective. Jamshed Majumder is prepared to travel wherever in the nation to receive this greatest merchandise. Bhairav was the location of their first pure honey collection. where there were 36 honey chucks in a whole mobile network tower. Jamshed is always working to provide its clients with pure honey. For this reason, he and his group are not scared to venture far into the Sundarbans. In addition to honey, the Ghorer Bazar now offers a wide range of other goods, such as cashew nuts, dates, walnuts, cashew nuts, pure mustard oil, ghee, and mango.
Jamshed keeps his product reputation intact and refrains from disparaging other people’s goods. This is among his attributes. Additionally, regular people have been drawn to businesses that are honest and show themselves well. Instead of using honey from Australia and India, Jamshed urges the nation’s citizens to consume honey made domestically. He stated that whereas we focus on product categories, they focus on human safety. Everyone has the right to eat healthy food, he said.
On the YouTube channel “2 Cent Podcast” a year ago, Shakib, the creator of the Ghorer Bazar, admitted to being embarrassed twice in his career. For the first time, someone approaches and tells them to sell honey so they can use it to feed their son. It causes individuals to think more deeply and alters their working style. On the second occasion, someone asked him what oil is put in mustard seeds. There is a mobile service. Shakib had no response to this inquiry at the time.
Thus, he stated that you need to be properly informed about whatever industry you are engaged in. He gives the example of someone who has been eating honey for fifty years. Furthermore, you have only been in the honey industry for two years. That implies that you must be knowledgeable about honey to respond appropriately to the buyer’s inquiries.
Their “after-sales service” is one of the factors contributing to the Ghorer bazaar’s success. There was a customer who ordered 25 kilograms of goods. 18 kilograms of which he received, and 7 kg that he did not. The 7-kilogram was promptly returned by the customer without any inquiries. In this sense, Jamshed stated that you don’t need to know a lot if you wish to conduct business honestly.
Post-sales service activities of Ghorer Bazar BD. | Photo: Collected
Jamshed Majumder’s upbringing in Saudi Arabia is an intriguing aspect of him. He began attempting to do something after arriving in the nation in 2014. He said that he didn’t fully understand Facebook’s operation.
In Ghorer Bazar BD, there is nothing to conceal. At every location they visit, they look for the greatest things, gather them, and give them to the clients. Facebook Live allows them to show the entire process, including the source of the items and the packaging used in the environment. However, Ghorer Bazar BD also accepts merchandise orders via their website in addition to Facebook.
A common question is why Hujur solely uses honey. Jamshed Majumder stated that the value of the honey market in Bangladesh is approximately Tk 750 crore in response to this query. This is open to everyone who wants to do business. Other companies, such as the Ghorer Bazar, should likewise trade their goods honestly, I hope. Food will be tasted best by the average person.
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