References

Links:

  • https://nonstopmarketing.co/blog/marketing-strategy/the-role-of-emotional-branding-in-consumer-engagement/
  • https://abmatic.ai/blog/the-role-of-emotional-branding-in-building-customer-loyalty

Individual theory research links:

  • https://www.linkedin.com/pulse/role-emotional-branding-building-customer-loyalty-mili-kataria-md7fe#:~:text=